A Familiar Moment
At some point in life many experience the same moment. Standing in front of a mirror, we notice that the carefree years in the sun
have left their mark and the first subtle signs appear that aging is no longer something that only happens to our parents.
This realization often leads us to the same place: the skincare shelf at the local pharmacy.
What begins as a search for a product that helps us look and feel ourselves quickly turns into something else,
a confusing landscape of promises, ingredients, and routines that are difficult to understand.
Beneath the cosmetic language lies a deeper question:
How do we meaningfully support the long-term health of our skin
Pain Points
Overwhelming Choice
Skincare has become a landscape of
endless options, making it difficult for
users to understand what actually
works and is right for them. Consumers
are confronted with shelves full of
products promising dramatic results.
The abundance of choices and
marketing claims creates confusion
rather than confidence, leaving users
unsure where to start.
Lack of Evidence-Based Guidance
Most skincare routines rely on marketing
narratives instead of scientifically
grounded guidance. While dermatological
research exists, it rarely reaches consumers
in an actionable way. Users are left
experimenting with products without
understanding active ingredients, correct
dosage, or how treatments should
evolve over time.
Consistency and Correct Usage
Effective skincare depends on
consistency and correct dosage
two things current products fail
to support. Even proven treatments
only work when applied regularly and
in the right amounts. Today’s packaging
and products provide little support in
guiding users through routines,
tracking progress, or adjusting treatments.
Core Questions
How might we bring clarity to the overwhelming skincare landscape?
How might product interaction guide users toward consistent and correct treatments?
How might skincare be designed as an evolving system rather than isolated products?
Current exploration, testing and first ideas
To explore how skincare routines could be made easier to follow,
I am currently testing a simple system that visually guides product
usage throughout the day. Each product is marked with a small instruction
label indicating when it should be used, how often it should be applied,
and the recommended amount. This experiment is meant to evaluate how
cues on packaging could guide routines, reduce uncertainty, and support
consistency in daily skincare practices.
Exploring AI as a Guidance Layer
To understand how digital intelligence could support skincare routines,
I began testing an AI-assisted evaluation process.
After establishing a baseline profile for the test participant, including age,
environment, skin concerns, and lifestyle factors I am uploading weekly images
of the participant’s skin are for analysis. The AI evaluates changes over time and
provides feedback on how the skincare routine might be adjusted.
This process explores how AI could function as a continuous guidance layer,
helping users monitor progress, refine treatments, and maintain consistency.
This board reflects the current state of the project a collection of references, observations, sketches, and emerging ideas.
Pan and zoom through the board to explore the current state of the project.
Work in progress.
More coming soon.